Planly's Tiktok Analytics helps to understand the impact of your Tiktok performance giving context to your page metrics, follower insights, and post results. To better understand the role of these metrics, you need to understand the meaning of each of these metrics.
This blog will explain the description of each Tiktok metric provided in Planly Analytics.
Overview tab
The TikTok "Overview" tab offers a snapshot of your account activity and engagement. It displays key metrics providing a quick insight into the account's popularity. This tab serves as a concise way for you to track your performance and growth trends on the platform.
| Likes | Total likes your TikTok account videos received |
| Comments | Total likes your TikTok account videos received |
| Shares | Total times your videos have been shared |
| Followers | Total users who follow your account |
| Profile views | Total times your TikTok account profile has been viewed |
| Video views | Total times your TikTok account videos have been viewed |
| Followers growth | The number of followers that you've gained over the selected period* |
| Video view growth | The number of video views that you've gained over the selected period |
| Profile growth | The process of increasing the number of followers, and overall visibility |
*The Overview and Audience tabs data gives the maximum 60-day statistics on Planly.
Audience tab
The TikTok Audience provides you with insights about your audience engagement and demographics. This information helps you tailor your content to better resonate with your audience and optimize your content strategy for increased engagement.
Get into the insights of your TikTok followers to better prepare your posts.
| Followers by country | Where your followers are from, ranked by country |
| Followers by gender | The distribution of your followers by gender |
| Followers’ online activity | The times and days that your followers are most active on TikTok |
Videos tab
"Videos" tab is a central feature of the TikTok app where you can discover and consume short-form videos. This tab displays a curated feed of videos from accounts that you follow, as well as content that aligns with your interests based on TikTok's algorithm.
There is no time limit for displaying video data, which means you can see your data for all time
| Likes | Total likes your video has received |
| Comments | Total comments your videoreceived |
| Shares | Total times your video has been shared |
| Reach | Total number of unique accounts that seen your video |
| Video duration | Duration of the video |
| Full video view rate | Percentage of viewers who watched the whole video |
| Total view time | Total view time for the video |
| Average video view | Average view time for the video across all the views |
| Impression sources | The source of your video views |