By connecting your LinkedIn page to Planly, you can get your LinkedIn page data, analyze your performance, and make data-driven decisions.
With Planly's LinkedIn analytics, you can gain metrics about your page performance, audience insights, and post insights.
In this guide, I will walk you through:
- The general requirements to use Planly's LinkedIn analytics
- How to access Planly's LinkedIn analytics and understand them?
General requirements to use Planly's LinkedIn analytics
Due to LinkedIn API limitations, only LinkedIn page metrics can be collected
Post metrics include your LinkedIn posts sent through Planly and other publishing channels
You can connect your LinkedIn page data
Connecting your LinkedIn page to Planly's LinkedIn analytics will pull the data for the last 12 months. Your page data will be stored for 2 years in Planly.
Depending on the data, API provides only organic or a sum of metrics. I will explain when it is organic or total in a minute.
How to access Planly's LinkedIn analytics?
From the side menu, click Analytics > LinkedIn. You will be asked to authorize your LinkedIn page to Planly's LinkedIn analytics. Click the Connect LinkedIn button and then Authorize button to allow.
Once you select the LinkedIn page, it is time to select the time range. On the right side of the screen, there is a calendar input. Click on the calendar to set the time range. To make things easier, we have pre-made time durations on the left side menu. You can either select from there or set a custom time range. Click the Apply button to finish the time setting.
To make metrics more relatable and understandable, we divide data into three categories and display them under separate tabs:
- Overview
- Audience
- Posts
Overview tab
The Overview tab gives you general insights into LinkedIn account performance including follower growth, page clicks, and views.
At the top of the Overview tab, there is a table view of
- Followers
- Page clicks
- Page views
Underneath the top section, there comes a line chart of the Followers and Clicks graph where you can see the growth of these metrics in the given time. As mentioned earlier, with LinkedIn API, only 12 months of data is pulled.
The Follower metric is rolled up of organic and paid followers.
The Clicks metric includes the sum of the Carreers page clicks on a link, banner, promo links, jobs, and employees sections.
Below the Clicks chart, there comes the Page views graph which shows overall page views along with the desktop and mobile devices.
Next comes a list of Page view graphs by
- Country
- Job Function
- Industry
- Role seniority
At the bottom of the Overview page, there are the Best performing post sections. It displays the 5 most engaged posts shared in the last 3 months.
Audience tab
The Audience tab shows insights about your professional background and demographics. All the data about followers include organic and paid followers.
The difference between data given in the Audience tab and the Overview tab lies in the fact that the Audience tab shows information only about your followers skipping the page viewers' information. While the Overview tab provides more holistic information about your page viewers including your page followers and non-followers.
The metrics given in the Audience tab are:
- Followers by regions
- Followers by job function
- Followers by industry
- Followers by seniority
- Followers by organization size
According to LinkedIn, there are 26 main job functions on the platform. This means the analysis does not consider the specific position the LinkedIn user holds but the field of the area and the job functions that the user performs.
When it comes to Followers by industry, there are 149 defined industries on LinkedIn
On the Followers by seniority, there are only 10 seniority levels defined on LinkedIn.
Posts tab
The last in the LinkedIn analytics is the Posts tab where you can find performance data for each post shared in the past 12 months. The LinkedIn API only pulls up only organic post data skipping the paid post data.
The collected post data are:
- Impressions
- Likes
- Clicks
- Engagement
- Comment
- Share
If you click on the view sign of the post visual, you can see the growth of each of these metrics on the given time.
Also read
Planly's LinkedIn Analytics Glossary