Planly's Twitter analytics lets you track, analyze, and measure the success of your Twitter performance. Compared to other social media analytics, Twitter provides limited information about a Twitter profile and no public information on the audience.
I will walk you through:
- General requirements for using Planly's Instagram Analytics
- Accessing Planly's Twitter Analytics
General requirements for using Planly's Instagram Analytics
Connecting your Twitter account to Planly is different than connecting your account to Planly's Twitter Analytics. Like with other platforms, you are required to re-connect your Twitter account in Planly's Analytics section. Because post-publishing and analytics are different APIs, you need to connect your account at different times.
Planly uses Twitter API v2. to pull Twitter analytics. When you connect your Twitter account to Planly's Twitter Analytics, the collected metrics belong to the posts that have been created in the last 30 days. The posts that were shared before you connected your Twitter profile to Planly's Twitter Analytics will not be retrieved.
The collected Twitter analytics data will be stored for 2 years in Planly. If you connected your account to Planly's Twitter Analytics yesterday, you will collect your Twitter metrics starting from the posts that were shared 30 days before yesterday, and store that data for 2 years in Planly.
Accessing Planly's Twitter Analytics
From the side menu, click Analytics > Twitter. You will be asked to Authorize Planly to access your Twitter analytics. Click the Authorize App button to continue.
If you have multiple Twitter profiles, you need to authorize each account separately.
Once you select the Twitter profile, it is time to select the time range. On the right side of the screen, there is a calendar input. Click on the calendar to set the time range. To make things easier, we have pre-made time durations on the left side menu. You can either select from there or set a custom time range. Click the Apply button to finish the time setting.
Overview tab
In the Overview tab, you can get a general overview of your Twitter account along with these metrics:
- Tweet count
- Followers
- Following
- Lists
Tweets tab
The Tweet tab displays a table view of insights a tweet received:
- Likes
- Quote
- Reply
- Retweet
- Bookmark
- Impressions
- Link Click
- Profile Click
- Video views