After you finish scheduling your Facebook posts, the next step is to see how your posts are performing. Planly's Facebook Analytics lets you easily understand how your Facebook page is growing and how your fans are engaging with your account.
With Planly's Facebook Analytics, you will get insights into your overall Facebook page, your audience demographics, and your posts' performance.
This blog will guide you:
- General Requirements for Using Planly's Facebook Analytics
- Accessing Planly's Analytics
General Requirements for Using Planly's Facebook Analytics
- You need to have a Facebook Business Account to connect and access Planly's Facebook Analytics
- The insights include post analytics published via Planly and via other publishing methods.
- Meta Graph API only allows Facebook page insights. Facebook group insights are not available within the scope of Graph API.
- Due to Meta limitations, some metrics may not be available for Facebook pages with less than 100 likes
- Insights will be stored for 2 years in Planly.
- The insights given for Facebook Analytics do not count for the Instagram Page that is connected to that Facebook page.
- Most metrics are updated once every 24 hours.
- If the insights data you are requesting do not exist or is currently unavailable, it will display 0 instead of a result. For example, the Average Video view post metric will display 0 if you are posting a single photo post.
- If you are reposting a video post of another account and retrieve its insights, video metrics will display 0 for that reposted content.
Accessing Planly's Facebook Analytics
From the side menu, click Analytics > Facebook. Then, from the social channel dropdown, select the Facebook page you want to see the results of. By default, it will select the Facebook page you connected to the earliest.
You may be requested to refresh your Facebook account to view results. Just click on the Refresh button at the center of the screen and it will bring your Facebook page analytics.
Once you select the Facebook page you can select the time range you want to review the results for. On the right side of the screen, there is a calendar input. Click on the calendar to set the time range. To make things easier, we have pre-made time batches on the left side menu. You can either select from there or set a custom time range. Click the Apply button to finish the time setting.
Next to calendar input, there is a download icon where you can download the whole social channel analytics including all tabs and grasp that belong to them.
Facebook Analytics insights are grouped under 3 tabs:
- Overview
- Audience
- Posts
Overview Tab
An overview is the first tab in the Facebook Analytics section. It gives general information about your Facebook page and also specific data insights about the performance of your account.
At the top of the screen, there is the general overview section with these data:
- Page Likes
- Impressions
- Page engagements
- Page views
- Page reactions
Next to each insight, there are upward green and downward red arrows indicating rise and fall rates, respectively.
Below the general section, there comes graphical illustrations of important metrics demonstrating their growth trend over the given period.
- Page likes
- Profile engagement
- Page video view
- Page consumptions
- Page post reactions
- Website clicks
- Website clicks
- Location clicks
Next to each graph title, there is an information icon (i) text. When you hover over the information icon, you can see the explanation of each metric.
Audience tab
Audience tab is the second tab on the Facebook Analytics section. It gives insights into the audience demographics and social media engagement of your followers.
This section helps you better understand your audience, in terms of their age, gender, and online active hours. The type of graphics you can access include:
- Gender and Age
- City
- Location
- Online followers
The Follower's online activity table shows the most active times of your audience during weekdays and selected time ranges.
The darker the color, the more active followers you had during the given time range. You can drag the slider to the right to see the most active hours and days.
Posts tab
Post tab displays a table view of each of your Facebook post insights. The metrics include post:
- Likes
- Clicks
- Impressions
- Total reactions
- Average video view time
The average video view time metric will display 0 for non-video posts.
Individual post analytics pop up
If you hover over a post visual on the Post table, you will see the performance of each of the posts metrics through the chosen time. While the table view give the exact data as of the chosen time on the calendar the Individual post analytics pop up gives how each metric performed over the given time period. 