Guide to using Planly's Instagram Analytics

Once you vividly schedule your Instagram posts, you want to know how they are performing. Planly's Instagram Analytics makes it easier to understand how your Instagram posts are performing, 

With analytics, you gain insights into how your Instagram account is performing and how your audience is engaging with your posts. 

Instagram Analytics features are currently only available for premium users. You can upgrade to a premium plan to access Instagram Analytics. 

This blog will guide you:

• General Requirements for Using Planly's Instagram Analytics
• Accessing Planly's Instagram Analytics

General Requirements for Using Planly's Instagram Analytics

• You need to have an Instagram Business Account to connect and access Planly's Instagram Analytics
• The insights include post analytics published via Planly and via other publishing methods. 
• Due to Meta limitation, some metrics may not be available for users with less than 100 followers
• The insights given by Planly only include organic interaction metrics. The interactions on ads are not counted. 
• You can access Instagram Analytics data from the time you connected your Instagram account to Planly's Instagram Analytics. If you have connected your Instagram Page to Planly for a while now, you still see the analytics results from the time Instagram Analytics is available at Planly. 
• Insights will be stored for 2 years in Planly. 
• The insights given for Instagram Analytics do not count Facebook Page Insights. 
• Story metrics are only collected for 24 hours. Even if the stories are archived or highlighted, it will only count the insights gained within the first 24 hours from the story being published. 
• If the insights data you are requesting does not exist or is currently unavailable, it will display N\A instead of a result. For example, the Video view post metric will display N\A if you are posting a single photo post. 
• Insight data is updated within 24 hours. The moment you are reviewing Planly's Instagram Insights may not be the exact data you see on your Instagram page itself.

Accessing Planly's Analytics

From the side menu, click Analytics > Instagram. Then, from the social channel dropdown, select the Instagram page you want to see the results of. By default, it will select the Instagram page you connected to the earliest. 

Once you select the Instagram channel, it is time to select the time range:

1. On the right side of the screen, there is a calendar input. Click on the calendar to set the time range.
2. To make things easier, we have a pre-made time batches on the left side menu. You can either select from there or set a custom time range.
3. Click the Apply button to finish the time setting. 

Next to calendar input, there is a download icon where you can download the whole social channel analytics including all tabs and grasp that belong to them.

Overview

An overview is the first tab in the Instagram Analytics section. It gives general information about your Instagram page and also specific data insights about the performance of your account. 

At the top of the screen, there is the general overview section with these data:

• Posts
• Followers
• Followings

Next to the Follower's insights, there are upward and downward arrows indicating follower growth in rise and fall rates, respectively. 

Below the general section, there comes graphical illustrations of these metrics:

• Profile reach
• Profile impression 
• Profile view 
• Website clicks 
• Location clicks

When you hover over the information icon (i) next to each graph title, you will see the description of what data each metric explains. 

Next to each graph, there is a plus (+) icon that you can use to create custom reports. You can create reports. 

At the bottom of the Overview tab, there is the Best performing posts section. It displays 5 most engaged posts that are shared within 3 months. 

The results show:

• Reach
• Impressions
• Saves
• Video views
• Engagement rate for each post

Instagram does not give Engagement rate data. We automatically estimate Engagement rate metrics in this way:

For a single photo and video posts:

•  engagement rate = (like + comment + saves) \ reach

For carousel album posts:

•  engagement rate = (like + comment) \ reach

Audience tab

Audience tab is the second tab on the Instagram Analytics section. It gives insights into the audience demographics and social media engagement of your followers. 

This section helps you better understand your audience, in terms of their age, gender, and online active hours. The type of graphics you can access include:

• Gender 
• Age
• City 
• Location
• Online followers

Note* By default, Instagram shows 5 cities and countries your followers mostly come from. Planly shows 10 cities and 10 countries your audience mostly belongs to. 

The Online follower's table shows the most active times of your audience during weekdays and selected time ranges. 

The darker the color, the more active followers you had during the given time range. You can drag the slider to the right to see the most active hours and days. 

Posts tab

Post tab displays a table view of extensive insights into your Instagram posts. The metrics include:

1. Engagement rate 
2. Engagement
3. Impression
4. Reach 
5. Shares 
6. Saves 
7. Video views 

As mentioned above, the Engagement rate is estimated by Planly and is available for only Pro and Guru users. 

Reels tab

Reels tab is similar to the Post tab in design, where it gives a table view of the posted Reels. The metrics Planly provides for Reels insights include:

1. Engagement rate
2. Comment
3. Like
4. Plays -
5. Reach 
6. Saved 
7. Shares
8. Total interactions 

The explanation of each of these metrics is given next to them. Hover over each metric on the table to see the explanation of each metric.